摘要：1，TikTok官方近期发布《TikTok For Business Launches New Solutions to Help Small Businesses Connect and Grow with the TikTok Community》 。2，文章介绍了AD新平台的重要特性。3，巨浪团队深入查看政策，分析和挖掘新政策对小卖家们的支持力度。4，本次更新的目的，是为Tik Tok更好的向中小卖家提供服务，这是TikTok商业化最重要的一步。5，AD支持链接到任何合法页面，任何合法电商平台的链接都可以添加。（巨浪出海TT007）
TikTok has recently completely updated their advertising platform, allowing all businesses to advertise on TikTok. Unlike the past where only a select group of large international businesses with a very high budget were allowed to advertise, any business is allowed to use TikTok Ads. Whilst anyone can now advertise, your business still needs to be verified, which is different for every sort of business. For example, e-commerce businesses only required you to have a contact page, on the other hand, phone applications need to show sufficient proof that there aren’t any bugs or spying software.
TikTok已彻底地更新他们的广告平台，（并）允许所有商业活动在Tik Tok上做广告。任何商业（公司）都被允许使用Tik Tok广告，而不是之前那样只有一小部分持有巨额预算的大型跨国公司才被允许。虽然任何人可以做广告，但是你的公司仍然需要被验证（后才可以），（验证方式）因公司本身的不同而不同。例如，电商公司只需要给一个联系页面；另一方面，手机应用则需要出示没有BUG（系统漏洞）或者监控软件的有效证明。
Furthermore, there is a minimum ad spend per business per day of US$50, making it reasonable for small businesses to advertise on the platform without spending a large amount of money.
As many economies worldwide are struggling due to the virus, TikTok Ads is generously giving US$300 of free advertising credit on their platform to all accounts, making it the best time to advertise on the platform that ever before. Not only this, but they are also matching every dollar spent on advertising. What this means is that if you spend US$500 on TikTok Ads, they will give you a bonus US$500 credit for free (up to a maximum of US$2,000). These discount and credits are only in available until August 31, 2020.
With the new TikTok Ads platform, businesses are able to change their advertising objective to either “Brand Awareness”, “Traffic” or “Conversions”, which all play a different role within growing your business.
在新的广告平台帮助下，商业公司可以在 “品牌知名度”， “引流”或者“转化 ” 中任意更换他们的广告目的，这些目的对公司的成长都会起不同的作用。
Currently, businesses are only allowed to make in-feed advertisements (see the photo) through the self-service TikTok ad manager. If you wish to have a sponsored hashtag or a brand takeover, you will need to contact TikTok directly and apply.
The TikTok Ads platform allows businesses to advertise to their target audience very efficiently. You can target your audience based on the following factors:
Language of their device
The software of their device (Android or iOS)
Most of the interest categories available are very broad, however, TiKTok recommends that users do not narrow down their audience by only selecting one interest because “the algorithm will automatically find the users most engaged in your advertisement if given sufficient time”. Whilst allowing the algorithm to find the right audience for your ad might increase the money spent on advertising, it will continuously optimise your results automatically, increasing your return on investment and increasing sales.
Whilst not directly related to the new TikTok Ads platform, it must also be mentioned that after months of trials, TikTok has finally allowed all users with more than 1,000 followers to include a link in their bio. This allows businesses to include their website in their TikTok profile, something which was only previously possible by large international brands.
Overall, we have all been waiting months for this update to come, allowing businesses of all sizes from all around the world to market on the fastest growing social media platform. Finally we have been delivered with a new TikTok Ads platform. Not only that, but the additional credits and financial incentives make it the best time ever to advertise on TikTok.
TikTok For Business Launches New Solutions to Help Small Businesses Connect and Grow with the TikTok Community
TikTok, a platform that celebrates creativity and storytelling from its users, aims to give marketers innovative tools with which to create authentic, creative content unique to the app. More and more brands are realizing TikTok's unique ability to reach and engage with a broader audience, and today's launch of new advertising solutions for SMBs makes it seamless, easy, and efficient for all brands to now meaningfully connect with the TikTok community.
TikTok Self-Serve Advertising Tools (available globally)
The TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface. With new creative tools and performance features designed with small businesses in mind, it's now easier than ever to start activating at scale on the platform.
Product highlights include:
TikTok Back-to-Business Program (available globally)
Small businesses are uniquely at risk as local economies ceased activity in efforts to protect public health. SMBs around the world are weathering this crisis, and we are committed to supporting them as they get back on their feet and start rebuilding by providing $100M in advertising credits.